Section 1 Bullet-points
-Understanding when something is RIGHT and knowing WHY.
-Jakob is a self taught designer, he started with fliers.
-Everyone learns in the beginning by copying someone else. ex. you learn how to play a song on the piano that someone else wrote.
-Designing is a language as well as an expression.
-Designing and making someone feel positive about something is a great skill. Make sure you allow them to fill in the blanks so they can have it relate to them. leave ROOM.
-People love to get involved. Ex. Jokes and how at first many don't get them but they are a challenge. GET ENGAGED.
-Discovery Times human nature video was amazing. It motivated me and made me think. Comparing tolerance/intolerance and need/greed. so CREATIVE.
Section 2 Bullet-points
-Inspiration. What inspires you?
-Putting a new spin on things.
-Miles Davis, Jazz, always changing.
-MIXTURE of different medias.
-Used an example of cutting up different things and putting them together. This made me think of GIRL TALK. (if you dont know who girl talk it....research it). you will LOOOOOOVE.
-CBS rebranding. CBS asked them to market them differently. After researching he found out about CBS news. (joy, hope, passion, news, suspense). making intergrading pieces go together.
Giving CBS a VOICE. WE ARE passion, WE ARE comedy, WE ARE csi, WE ARE CBS. (they didnt change the logo type). Then making the CBS LOGO a copyright sign. "Mark of excellence". BE CREATIVE. start with the ground work and GET EXCITED about design.
-BAM.org (recorded ppl talking about BAM). logic and mixing with surround sound. mix of 53 voices.
-TCM (turner classic movies)
-Montage of work. chase, dominoes, fidelity, chevy, callaway. very COOOOOL. (for our generation) you have to sell yourself for the elevator pitch. get in THERE.
-Nike Shox. a new golf footwear. incorporated with butterflies and the evolution of sportswear.
Section 3 Bullet-points
-THINK. it really shouldn't seem like a great concept...yet often we forget to.
-Designer's are NOT storytellers. we were not born with a storytelling aspect. WRITE. write a short story or a piece of music.
-we strive to know how ppl are reacting to different things.
-Have a POINT. think it through. give REASONS.
-TCM and coming up with systems for menus. TCM has a vast library of things. They dont want to stay in the past. Architecture.
-GRID systems.
-Showing a commercial he didn't do. Advertising field and getting INSPIRED. All based around the song. Great song. HONDA. Reaching the UNREACHABLE. The power of dreams.
-Find PASSION.
VERY LONG but WORTH the WATCH!!!
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