Paul Rand was born August 15, 1914 and died in November of 1996. Paul was an American Graphic Designer who was a legend for his corporate designs that include ABC, UPS, and IBM. He attended the Pratt Institute, the Parsons School of Design and the Art Students League for school. He was a painter, industrial designer, lecturer, and an advertising artist. Paul was a realist and an idealist that thought in terms of function and need. At the age of 23, Paul tackled his first career at Esquire. He also created materials quarterly for Apparel Arts which is was in conjunction with Esquire. Being mostly known for his corporate logos in the late 1950s and 1960s, Paul’s work with page design contributed to his highly revered reputation. The cover art for Direction magazine was a major step for Paul because he was known for the “Paul Rand look” following the design. Paul taught design at Yale and was one of the creators of the Swiss style of graphic design. Prior to Paul’s death, Steve Jobs, a former client, said Paul Rand was the greatest living graphic designer. In the words of Paul Rand, “Don’t try to be original just try to be good."
Video’s and Pictures of Paul Rand’s Work
http://www.youtube.com/watch?v=eOB4FaAtPtghttp://www.youtube.com/watch?v=4yOjts0tpcopaul rand picturepaul rand on googlehttp://www.flickr.com/photos/20745656@N00/296543280/http://www.paul-rand.com/timeline.shtmlSources
http://en.wikipedia.org/w/index.php?title=Paul_Rand&oldid=121940590http://www.paul-rand.com/http://www.areaofdesign.com/americanicons/rand.htm
