Tuesday, September 23, 2008

readability vs legibility

Readability vs Legibility

Readability is the interaction between type and the person reading it. There are many factors that play into readability such as background, spacing, typeface, line length, justification, paragraph density, grammar, and color of the text. If the text is not well prepared or written, then the reader will not have a comfortable read. Readability refers to the impression a piece of text creates. Readability is not about appearance but the difficulty of the language.

Examples:


Legibility is having the ability to distinguish between one character from the other by turning letters into words and so forth. It is how easily a typeset can be read. Legibility does not have anything to do with content of language but size and appearance of text.

Examples:

Tuesday, September 16, 2008

Sept 16, 2008

Absolute Measurement: Absolute measurements are measurements of fixed values. Points and picas, which are the basic typographic measurements, are all equally fixed values. The absolute measurements are expressed in restricted terms that can’t be altered.

 

Relative Measurement: Relative measurement is linked to type size. This defines the relationship between spacing and type size. An example would be Ems and ens. They are prime examples of relative measurements that have no prescribed, absolute size. The size is the size of type that is being set.

 

Points: Points are measurements that are used to measure the type size of a font. (Ex. 7 pt Times New Roman.) The measurement refers to the height of the type block, not that letter itself.  Basic typographical measurement is an absolute measurement equivalent to 1/72 of an inch.

 

Picas:  A unite of measurement that is equal to 12 points that is commonly used for measuring lines of type. There are six picas (72 points) in an inch which equals 25.4 millimeters.

 

x-height: x-height is the height of the main body of the lowercase letter. (height of lowercase letter).

 

The Em: The em is a relative unit of measurement used in typesetting to define basic spacing functions and is linked to the size of the type. IT is a relative measurement that is the type size increases, so does the size of the em. If it decreases, so does the em.

 

The en: The en is a unit of relative measurement that is equal to half of one em. In 72pt type, an en would be 36 points. An en rule is used to denote nested clauses, but it can also be used to mean “to” in phrases such as 10-11 and 1975-1981.

 

Dashes: Type uses various dashes, short horizontal rules that serve carious specific functions such as em rules, en rules, and hyphens.

 

Em Dash: An Em dash is used to form lines and house nested clauses. A standard joining em dash can cause spacing issues as it has no side-bearings and fills its bounding box so that it touches the surrounding characters. A row of em dashes would form a solid line. Punctuating em dashes are shorter and provide space for characters allowing them space. A row of punctuating em dashes forms a punctuated line.

 

En Dash: An en dash is half of an em rule and is used to separate page numbers, dates, and to replace the word “to” in constructions implying movement.

 

Hyphens: A hyphen is one third of an em rule and is used to link words. It serves as a compound modifier where two words become one, such as an x-height. It breaks syllables of words in text blocks like geo-graphy and serves to provide clarity such as re-serve rather than reserve.

 

Alignment: Alignment refers to the position of type within a text block, in both the vertical and horizontal planes.

 

Justification: Justification used three values for type settings: minimum, maximum, and optimum values.

 

Flush Left: A flush left if an alignment that follows handwriting, with text tight and aligned to the left margin and ending ragged on the right.

 

Flush Right: Right aligning text isn’t as common as others because it is harder to read. It is used for picture captions or other accompanying texts as it is clearly distinct from body copy.

 

Letter Spacing: Space between words making an open pathway for letterforms.

 

Kerning: Kerning is the removal of space between characters.. This and letterspacing can be done manually or automatically.

 

Tracking: Adjusting the tracking affects the amount of spacing between characters.

 

Word Spacing: Word Spacing adjusts the amount of space between words.

 

Widow:  A single word at the end of a paragraph.

 

Orphan:  An orphan is something that should be avoided.  It is one or two lines of a paragraph that separate the main body to form a new column.

 

Leading: Leading is a hot metal. The term came from lead strips that were inserted between text measures in order to space evenly. Ex. Type was specified as 36 pt type with 4 pt leading. Now, leading refers to the space between the lines of text in a text block.

 

Indent: Indentation gives the reader an easy access point to a paragraph. The length of the indent can be related o the point size of the type such as a one em indent. The grid, such as a basic grid from a golden section, can determine the points.

 

First Line Indent:  The text in a first line indent comes from the left margarine in the first line of the second and subsequent paragraphs. The first paragraph in a document following a heading, subhead, or crosshead is not normally indented, as this is an awkward space.

 

Hanging indent: A hanging indent is like a running indent except the first line of the text is not indented. 


Source: Fundamentals of Typography

Tuesday, September 9, 2008

Adrian Frutiger

Adrian Frutiger was born in 1928. He was a very active child that experimented with scripts and stylized handwriting. He had a very early interest in sculpture and was discouraged by his father and secondary teachers. They encouraged him to work in print, yet his true interest was sculpture. He studied under Walter Kach and Alfred Willimann in the Kunstgewerbeschule School of applied arts between the years of 1949 and 1951. He later grew up to be a Swiss typographer, which he accepted a position at Deberny and Peignot. He began work and immediately started on a number of new typefaces, which included Univers. Univers was released in 1957; Frutiger attempted to categorize type. He saw a common problem that bold, extended, and etc. type that never meant the same thing from typographer to typographer. So that’s when Frutiger released Univers. In the pursuit of a new more logical system, Adrian used a color-coded diagram that displayed numbered weights on the vertical axis and had different widths. This design was used as a visual tool that illustrated the different variants in relationship to each other.


Sources:

Graphic Design: A New History Stephen Eskilson pg 207

http://en.wikipedia.org/wiki/Adrian_Frutiger

http://typophile.com/node/12118

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John Baskerville

John Baskerville was born in 1706 in England and was a type designer, writing master and a printer all in his lifetime. He was said by many to be one of the greatest type designers of the 18th century in England. He worked as a printer and publisher in 1757 and the year after became printer to the University of Cambridge. John’s typefaces introduced a modern style with serifs and an emphasis on the contrast of light and heavy lines. The books that have been printed by Baskerville are usually large with great paper and ink and have wide set margins. He is known for his masterpiece, which was the folio Bible, published in 1763. His wife actually operated the press after John died in 1775 until 1777. It was claimed by many that the stark contrasts in Baskerville’s printing damaged his eyes. Most of his types were purchased by Beaumarchais and were used in his seventy-volume edition of Voltaire. Ben Franklin was a huge fan of John after their meeting in 1758. Baskerville's typeface is classified as transitional. The lower-case serifs that are almost horizontal in Baskerville’s work mark the difference between the fine and bold strokes. 

What makes John Baskerville unique is the fact that most of his designs were condemned for what was perceived as stark, abstract qualities and an extreme contrast in the width of his strokes. He used a technique called "hot pressing" which heated pages between copper plates that would set the ink efficiently.  

Sources:

http://www.encyclopedia.com/doc/1E1-Baskervi.html

http://en.wikipedia.org/wiki/John_Baskerville

http://ilovetypography.com/2007/09/23/baskerville-john/

Graphic Design: A New History by Stephen Eskilson page 21

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Tuesday, September 2, 2008

Grids

Designers use grids so they will have control over all visual elements that are composed on a surface. A pathway is created throughout the design that relays information to the viewers. The horizontal and vertical divisions of space allow the designer to create an organized template. The benefits of using a grid are that they vary in size and shape. They have modeled after structures and systems found everywhere including art, music, and nature. As stated in the layout workbook, a grid is used by a designer to adapt, break, and abandon for the benefit of design.



This website below shows 65 resources for grid-based design. wow.

http://www.codinghorror.com/blog/archives/000877.html


http://www.codinghorror.com/blog/archives/000877.html

http://www.ideabook.com/tutorials/page_layout/the_grid_an_invisible_framewor.html

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