Helvetica

  Helvetica is everywhere. I never realized how universal the font actually is. After watching the movie I realized that this font was created by a man that used straight clean edges on this sans serif font. The name originally was really long for Helvetica but after much discussion they changed the name to Helvetica (they had to pronounce the word differently because they way they initially said the word sounded just like the country Sweden). 

  I thought it was really neat to see my typographer Tobias Frere-Jones and Jonathan Hoefler talk during the movie. I found out that Tobias is engaged and he said during an outing with his woman she couldn't remember the name of the place they were going to go eat and simply said, "Its the place down from Scotch Cleaners." Tobias replied with, "I remember it as the place next to the building with awful typeface." 

 I thought it was an interesting movie and now I am constantly looking at font and trying to discover what typeface it is.